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Ngày đăng: 18/07/2016

Chuyên mục: Kiến thức , Khoa học

Dressing up to feel powerful may have been a fashion fad of the 1980s,
but do we still think differently if we wear formal clothes? Learn more
at HowStuffWorks.com: http://money.howstuffworks.com/busine... Share on
Facebook: https://goo.gl/fkNE01 Share on Twitter: https://goo.gl/f012Ql
Subscribe: http://goo.gl/ZYI7Gt Visit our site:
http://www.brainstuffshow.com Well hello there BrainStuff. I’m Cristen
Conger and I’ve got a question for you. Do I look powerful? 'Cause I
feel powerful! Some people even think that what you wear (especially
feminist sweatshirts) can produce this kind of confidence. So what is
this so-called “power dressing?” And does it actually work? To answer
that question we have to take a trip to the smooth 1970s, when a guy
named John Molloy came out with a series of books about “dressing for
success.” For men, Molloy recommended conservative business attire that
was high-quality and fit well. Essentially, a business suit in a dark
hue, with a modest white shirt and tie. Think Don Draper. For women,
he adapted this uniform to include a skirted suit, and a soft blouse
with floppy or bowed neck piece. Think Margaret Thatcher. In order to
achieve the kind of authority of The Iron Lady, Molloy recommended women
do two things. Don’t look like a secretary, and don’t look too sexy.
Because of course women should protect themselves from their own sexual
objectification! You couldn’t wear waistcoats or contoured jackets,
according to Molloy, because they drew attention to the bust. Scarves
were popular because they drew attention to the face and away from the
breasts. It's all about distraction, you see! And floral prints and
feminine colors like salmon pink were out. But you didn’t want to look
too masculine either, hence the skirts instead of trousers. This was
the birth of “power dressing.” And by the 1980s, it became the way
“enterprising” women learned to manage or limit the potential sexuality
of their bodies and leave all that gross girl stuff like cooties at
home. But as they entered the corporate workforce in ever-greater
numbers, some women wanted to modify this uniform while maintaining
their professional appearance. One alternative model for breaking out
of these fashion limitations was Princess Diana, with her more glamorous
outfits. Others were on TV, in shows like “Dynasty,” “Designing Women”
and “Moonlighting.” Enter broad shoulder pads, wide lapels and a wider
range of textures, colors and accessories. Cut to present day! Most of
these fashion fads have come and gone, but you can still see their
influence on politicians, for example. Take Hillary Clinton. Or Donald
Trump. Many of the tenets of power dressing are still in play today, we
just don’t call it that anymore. But a 2015 study re-examined the
principles behind power dressing. It found that putting on formal
clothing does indeed make us feel powerful and even makes us think
differently. The authors of this study tested student participants in
a series of experiments by rating their outfits and taking cognitive
tests. When the students switched out of sweatpants and into the kind of
clothing they thought they should wear to a job interview, the tests
showed their cognitive processing became more abstract, broader and
holistic. The authors also say that how often you actually wear formal
clothes doesn’t matter. Regardless of when you wear it, these uniforms
have become a symbol of power. SOURCES: Schaefer, J. O. (2015). Power
dressing. Salem Press Encyclopedia
http://www.theatlantic.com/business/a...
http://www.huffingtonpost.com/2015/05...
http://m.spp.sagepub.com/content/earl...
http://lifehacker.com/5867952/dress-f...
http://onlinelibrary.wiley.com/doi/10...
http://www.sciencedaily.com/releases/... Joanne Entwistle, The Fashioned
Body. 2015 http://www.theguardian.com/culture/20...

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