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When you’re watching a movie that you love, how does your brain react to
it? This is your brain on movies. Read More: Blockbusters: Can EEGs
predict a movie's success better than surveys?
“Seventy-five percent of movies earn a net loss during their run in
theaters. A new study finds that brain activity visible through EEG
measures may be a much cheaper and more accurate way to predict the
commercial success of movies.” Movies synchronize brains: Brain
activity patterns show remarkable similarities across different people
http://www.sciencedaily.com/releases/2014/04/140407090615.htm “When we
watch a movie, our brains react to it immediately in a way similar to
brains of other people. Researchers have succeeded in developing a
method fast enough to observe immediate changes in the function of the
brain even when watching a movie.” How Movies Synchronize the Brains of
an Audience http://www.wired.com/2014/08/cinema-science-mind-meld/
“PICTURE A movie theater, packed for the opening night of a blockbuster
film. Hundreds of strangers sit next to each other, transfixed. They
tend to blink at the same time. Even their brain activity is, to a
remarkable degree, synchronized.” Intersubject Synchronization of
Cortical Activity During Natural Vision
http://www.sciencemag.org/content/303/5664/1634 “To what extent do all
brains work alike during natural conditions? We explored this question
by letting five subjects freely view half an hour of a popular movie
while undergoing functional brain imaging.” How Movies Trick Your Brain
Into Empathizing With Characters
“THERE’S A scene near the end of Black Swan, where Nina finally loses
her grip on reality.” Movies Can Raise Or Lower Hormone Levels
http://www.sciencedaily.com/releases/2004/07/040722085905.htm “A
romantic movie or an action-adventure film can send your hormone levels
in measurably different directions, according to new research.”
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